1
Choose the opening state
Decide whether the sequence begins blank, with a partial symbol, or with the complete mark. Keep the opening simple enough that viewers can follow what changes.
2
Describe one primary movement
Specify the action in plain language: lines draw in, shapes assemble, or a wordmark fades into view. Avoid stacking effects before the basic sequence works.
3
Define the final hold
Describe the complete, readable logo as the last frame. Use that brief to explore a visual concept, then confirm whether your chosen production tool can create the motion and deliver the file you need.