1
Write a constrained brief
State the exact brand name, what the business does, who should recognize it, and where the logo will appear. Add one visual direction, such as a simple leaf silhouette, and a restrained palette. Specify a clean background so you can judge the mark itself. Avoid piling on unrelated motifs: a bakery logo does not need wheat, a rolling pin, a sunrise, and a mascot at once. Keep a copy of your brief so later revisions can change one instruction at a time.
2
Generate and compare concepts
Request several distinct directions rather than minor variations of the same image. Compare a wordmark, a symbol with a wordmark, and a symbol-led option if the tool allows those requests. View each candidate at its normal viewing size, then shrink it to the size of a social avatar or website header. Set aside options whose lettering is wrong, whose shapes merge when small, or whose meaning depends on tiny decorative details.
3
Revise the strongest candidate
Choose one concept and name the specific change you want: simplify the icon, increase contrast, remove a shadow, or leave more space around the wordmark. Do not ask for a completely new style unless the original direction missed the brief. Check the brand-name spelling again after each revision. A visually attractive result with invented letters or an unreadable name is not ready to use.
4
Verify before publishing
Inspect the mark on light and dark backgrounds and in one color. Compare it with logos in your field, and search for close visual matches before treating it as distinctive. Confirm that the output and any intended commercial use comply with the tool’s current terms. For a consequential launch, ask a qualified designer or trademark professional to review issues you cannot resolve by visual inspection alone.