Brief and concept exploration
Best for finding a direction, not declaring a finished identity.
Pros
- Tell Gemini the business name, audience, tone, colors to consider, and symbols to avoid. Ask for three clearly different concepts, with a short rationale for each.
- If your Gemini session supports image generation, request a visual of the strongest concept. Otherwise, use its written direction as a brief for a visual tool.
- Choose a concept based on recognizable shape and fit with the business, rather than decorative detail.
Cons
- Do not assume a generated image preserves the exact spelling of a brand name.
- A persuasive written rationale does not prove that a mark is distinctive or usable at small sizes.